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Brand Guide

XO-NANO Smartfoam® Technology Brand Guidelines. Last update: October 16, 2025

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XO-NANO Smartfoam® Brand Guidelines

Integrating Smartfoam® into your product adds a significant layer of premium technology and performance. These guidelines are designed to help you communicate that value to your customers proudly and correctly while protecting the integrity of the XO-NANO brand.

 

Usage Review and Approval Process

To accelerate your time-to-market, XO-NANO provides a pre-approved “Powered by XO-NANO Smartfoam®” asset pack. When these specific assets are used exactly as outlined in this guide, no prior approval is required for digital marketing or social media.

For all physical packaging, official press releases, and custom co-branding integrations, designs must be submitted for review to ensure compliance with trademark law.

  • Submission: Please send artwork or copy to marketing@xonano.com.

  • Turnaround Time: We will review and provide feedback or approval within 3 to 5 business days.

 

Logo and Patent Making Requirements

Minimum Size and Relative Prominence: To ensure the XO-NANO® logo remains legible and properly scales with the size of your product or packaging, please adhere to the following sizing guidelines:

  • The Proportional Rule (Recommended): When placed on the same visual plane as the primary brand logo, the XO-NANO logo should be sized at approximately 20% of the primary logo’s width. This ensures the ingredient branding scales naturally, maintaining a clear secondary presence whether on a small retail box or a large piece of physical equipment.

Absolute Minimum Sizing (By Height) Because of the logo’s horizontal aspect ratio, minimum size is dictated by height to preserve the legibility of the lettering.

  • Standard Packaging & Print: The logo must never be reproduced at a height smaller than 0.25 inches (6.35 mm).

  • Large Physical Equipment: For large-format products printed directly on the material, the absolute minimum height is 1 inch (25.4 mm).

  • Digital Assets: The logo must never be displayed smaller than 24 pixels in height on digital screens.

Digital and Website Branding Requirements

For partners selling products online that utilize our technology, proper digital attribution ensures your customers understand the premium sensing capabilities built into your product.

When featuring a co-branded product on your website or e-commerce platform, the following guidelines apply:

  • Product Page Attribution: The phrase “Enabled by XO-NANO Smartfoam® Technology” must be clearly visible on the specific product page or within the product description.

  • Backlinking: A digital link directing users to additional information or to our virtual patent page (www.xonanosmartfoam.com/patents) must be included within the product specifications or footnote.

  • Digital Logo Display: When using the XO-NANO Smartfoam logomark digitally, it must be displayed at a minimum height of 24 pixels to maintain readability on mobile and desktop screens.

Unacceptable Logo Usage

To maintain brand recognition, please do not alter the provided logo files in any way.

  • Do not stretch, compress, or distort the logo proportions.

  • Do not change the logo colors outside of the approved primary and secondary palettes.

  • Do not add drop shadows, gradients, or other visual effects.

  • Do not place the logo over busy backgrounds or photos that reduce its legibility.

 

Virtual Patent Marking

Nano Composite Products, Inc., the owner of XO-NANO Smartfoam®, requires that all products that contain XO-NANO Smartfoam® materials be marked using virtual patent marking. This ensures all users of the products know that the materials used in the products are protected by XO-NANO’s patent portfolio.

All products, packaging, or labels need to be clearly marked using the following format:

Placement Note: This patent marking does not need to be placed directly adjacent to or underneath the XO-NANO Smartfoam logo. It may be placed anywhere on the product, packaging, or label, provided it is legible.

Sewn-In Tags

A series of standard labels are available for use by XO-NANO brand partners who have received design and product approval for their use of XO-NANO® Materials. Orders for sewn-in apparel tags and hang tags must be placed with the XO-NANO team.

 

        • Sewn-in tag examples:

Logo and Trademark Usage

 

        • The “XO-NANO” and the word “Smartfoam” must always be capitalized and “Smartfoam” must always be one word.
        • In text or ad copy where the “XO-NANO Smartfoam” name will be used more than once, the registered superscript “®” must be used in the first appearance of the word “XO-NANO Smartfoam” in the text. Subsequent references to “XO-NANO Smartfoam” in the same copy text or document need not have XO-NANO proceed Smartfoam or carry the registration mark.

Logo Usage Guidelines

        • The XO-NANO Smartfoam logo and related product logos must appear in its original logomark form, as shown above.
        • The area surrounding the logo mark should remain free of type or other imagery so that nothing competes with the logomark for the viewers’ attention.
        • The XO-NANO Smartfoam logomark must not be redrawn, re-proportioned, altered, or modified in any way. It must not be printed on any angle other than horizontal.

Logo Color Options

        • The XO-NANO Smartfoam logomark should be printed in 1 color, using either black (#000000) or white (#ffffff).

Logo Permitted Use

 

        • Preferred XO-NANO Smartfoam logo – To be used on products, in sales and marketing literature and content, websites, and other promotional materials.
          • Secondary XO-NANO Smartfoam logo – To be used only when preferred XO-NANO Smartfoam logo cannot be printed clearly. For example, in small letter sewn stitching.
            • XO-NANO “O’s” logo – To be used as an icon and only in promotional materials that also accompanies the use of the preferred XO-NANO Smartfoam logo.

Trademark Footnote

Referencing the Technology in Text: When mentioning our materials in your marketing copy, packaging, or product descriptions, please adhere to the following standards:

  • First Mention: The first instance on any page or document must use the full registered name and trademark symbol: XO-NANO Smartfoam®.

  • Subsequent Mentions: After the first full mention, you may refer to the material simply as Smartfoam®.

  • Formatting: Always capitalize the ‘S’ in Smartfoam. It should never be written as two words (Smart Foam) or fully lowercase (smartfoam).

    Last Updated: April 30, 2026